The youthful hands of aged sake brewers inspired SK-II’s discovery of Pitera™ and its transformative powers, which led to the introduction of SK-II’s first beauty innovation in 1980―Facial Treatment Essence (aka Miracle Water). Since then, it has won over a long list of celebrities such as Cate Blamchett, Kate Bosworth and Lim Soo Jung who swear by the product before becoming SK-II brand ambassadors; among whom, its first ambassador Japanese director and actress Kaori Momoi has been using SK-II for the last 23 years. All of them have found that the product has transformed their skin crystal clear by addressing five dimensions of skin―wrinkle resilience, texture refinement, spot control, radiance enhancement and firmness power.
Since then, SK-II Facial Treatment Essence:
… has a bottle being sold every 23 seconds and has over 30 million bottles sold globally to date.
… is the only product with the highest concentration of active Ingredient at more than 90 percent of the formula is composed of Pitera™.
… has Pitera™, a bio-ingredient produced from the fermentation of a naturally-occurring yeast, and is rich in minerals, amino acids, vitamins and organic acids, which is comparable to the skin’s Natural Moisturising Factors that one is born with.
… is one of the few existing successful skincare formula, which has remained essentially unchanged for the past 35 years. What more, not all of Pitera™’s benefits have been uncovered yet!
… has won 121 beauty awards1 globally and is SK-II’s most internationally-awarded product to-date.