NEWS The Solid Foundation of SK-II Facial Essence

The Evolution of SK-II Facial Essence

This wonder essence has gained global recognition since its launch and rose to be a top seller in a few countries across South East Asia. Here are some facts of how it came about:

Research Details

After choosing Akita as the place of research as this prefecture is famed for its legendary beauties, SK-II spent a decade studying ageing patterns among women in Akita.

SK-II ESSENCE INVESTIGATION_LR

Skin Concerns Discovery

20’s:  Women in their 20’s mainly had concerns in the areas of radiance and firmness

30’s & 40’s: Women in their 30’s and 40’s were mainly concerned about texture, radiance and spots.

Solution Found: SK-II identified five dimensions that define beautiful skin:  Radiance, Texture, Firmness, Wrinkle Resilience, Spot Control

RESULTS : Products from each of the brand’s key boutiques delivered significant improvements across all five dimensions that define beautiful complexion by up to 90 per cent within a year.

SKII ESSENCE BOTTLE_2All the work that goes into a bottle of SK-II Facial Treatment Essence

 

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