Take a peek into SingaPlural 2014 @ Robinsons Orchard

Singaplural 2014

Singaplural 2014 at Singapore Design Week 2014

Singaplural 2014 at Singapore Design Week 2014

This third edition is more extensive than the first in 2012. Showcasing the best design elements ranging from advertising, architecture, urban planning, landscape architecture, interior, furniture, graphic and fashion design, this weeklong event celebrates design by offering a visual treat with installations and exclusively curated design spaces, symposiums, competitions that evoke the senses in various parts of Singapore.

SIMPLY BEAUTY took a tour of a few #Singaplural activities at #RobinsonsOrchard, #DhobyGhautGreen and #ParkMall.

48 Hour Challenge @ ROBINSONS ORCHARD

Three sponsors: Robinsons Orchard Department Store, Swarovski and the Textile and Fashion Federation (Singapore) also known as TaF.f

For this #48HoursChallenge@RobinsonsOrchard, two teams from TaF.f race against time to transform an empty showcase stationed outside the Robinsons Orchard, into a space that reflects the theme “Welcome to the Jungle” with their visual merchandising skills. Both teams use trends from Spring 2014 as a reference.

48 Hour Challenge@Robinsons Orhcard Showcase outside the store

48 Hour Challenge@Robinsons Orhcard Showcase outside the store

Details of the Competition

Details of the Competition

An Invitation from  Robinsons

An Invitation from
Robinsons

Here are the presentations by the two teams:

Team A (Team Edge)

Presenting the Mood Board

Presenting the Mood Board

'Buildings' hanging from the ceiling reflect the Urban Jungle

‘Buildings’ hanging from the ceiling reflect the Urban Jungle

Bling used in this table setting and waterfall effect to reflect the  Urban Life

Bling used in this table setting and waterfall effect to reflect the Urban Life

This is how you unwind on the lounger

This is how you unwind on the lounger

Team B Retail Glamour (WINNING TEAM) (UPDATED APRIL 2014)

After intense deliberation, the members of the jury declared that the SingaPlural 2014 – 48 Hours Challenge @ Robinsons Orchard was won by the “Retail Glamour” team.

TEAM MEMBERS:  Chee Sau Fen, Nikki Chua and Cary Cheng,

Inspiration: Welcome to the Jungle

In collaboration with Swarovski”,

Based on the three key concepts of “expedition, exploration and discovery”. The visual merchandising space featured a multi-faceted display inspired by an explorer and featured items, sourced from Robinsons and Swarovski that were reminiscent of mementoes from his journeys. Handmade embellishments and decorations complete the intricate setup, with members of the public invited to participate as well, by posing with a series of tribal masks embedded with Swarovski crystals.

The winning team was rewarded with a cash prize of S$4,800, sponsored by Robinsons.

Mood Board links the various elements in the jungle from the leaves to the bejewelled spider

Mood Board links the various elements in the jungle from the leaves to the bejewelled spider

Unwind in this spacious designer arm chair

Unwind in this spacious designer arm-chair

The pet spider bejewelled by Swarovski

The pet spider bejewelled by Swarovski

The view from outside with elements of large leaves fringing the window

The view from outside with elements of large leaves fringing the window

 

Chee Sau Fen  representing Team Retail Glamour receiving the certificate from Simon Ong, Chairman of SingaPlural 2014

Chee Sau Fen representing Team Retail Glamour receiving the certificate from Simon Ong, Chairman of SingaPlural 2014

Team Retail Glamour receiving the cheque from the Judging Panel
Team Retail Glamour receiving the cheque from the Judging Panel: : Daniel Boey; Franz Kraatz; Helene Keech: Paul Khor: Actually Pte Ltd and Andrew Pang.

 

Close up of Bejewelled Skull

Close up of Bejewelled Skull

Tribal mask embedded with Swarovski crystals

Tribal mask embedded with Swarovski crystals

The members of the jury for SingaPlural 2014 – 48 Hours Challenge @ Robinsons Orchard comprises of distinguished professionals – Daniel Boey, Fashion and Creative Director; Franz Kraatz, Managing Director, Robinsons; Helene Keech, Vice President Corporate Communication and Design Services, Swarovski, Paul Khor, Fashion Curator, Actually Pte Ltd as well as Andrew Pang, Co-Chairman of SingaPlural, Vice-Chairman of Design Development, SFIC and Managing Partner of Egg Creatives Pte Ltd.

(Additional pictures from SingaPlural 2014 – Organised by Singapore Furniture Industries Council)

HJGHER

Theme : Forest of Light at Robinsons Orchard on display until March 31.

This window display is a futuristic interpretation of the forest. The light tubes represent tree growth, while lighting up the walkway, they create light and shadow patterns of a forest. The installation aims to draw shoppers standing outside the window into the store with a motion sensor creating movements of light when someone passes by. As the bulbs light up, the details on the clothes become more obvious thus giving passersby a clearer view of the clothes on the dummies.

Forest of Light window display

Forest of Light window display

#HJGHER #RobinsonsOrchard #ForestOfLight

NAFA

Theme: Re-Inventing the Basics on Level 2 of Robinsons Orchard

Works by 11 students from Nanyang Academy of Fine Arts students and alumni showcased at the Ladies Department on Level 2. These items target at the modern working women who possess confidence, have a clear vision of their future, bent of succeeding.

Stationery for the forward thinking woman

Stationery for the forward thinking woman

#NAFA #RobinsonsOrchard

CREATIVEANS

Theme: POP!

The reinvention of pop art through the revolutions in fashion, ideas and culture through the display of a firework of colours and comic strip inspirations.

Pop Art Fashion

Pop Art Fashion

#CREATIVEANS #pop #RobinsonsOrchard

Maison & Objet

Also at Robinsons Orchard is Maison & Objet display, a major trade fair for interior design based in Paris, France. This important European event for interior designers picks Singapore as its stop in Asia for the first time.

Maison&Objet inspired HDB Dwelling

Maison&Objet inspired HDB Dwelling

Basket lampshades  creatively add stexture and life to an otherwise lifeless room

Basket lampshades creatively add texture and life to an otherwise lifeless room

Creative use of space around the dishwasher

Creative use of space around the dishwasher

Who would have thought that leather could make a mere plastic arm chair appear so dignified?

Who would have thought that leather could make a mere plastic arm-chair appear so elegant?

 

 

 

 

 

 

 

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