This third edition is more extensive than the first in 2012. Showcasing the best design elements ranging from advertising, architecture, urban planning, landscape architecture, interior, furniture, graphic and fashion design, this weeklong event celebrates design by offering a visual treat with installations and exclusively curated design spaces, symposiums, competitions that evoke the senses in various parts of Singapore.
SIMPLY BEAUTY took a tour of a few #Singaplural activities at #RobinsonsOrchard, #DhobyGhautGreen and #ParkMall.
48 Hour Challenge @ ROBINSONS ORCHARD
Three sponsors: Robinsons Orchard Department Store, Swarovski and the Textile and Fashion Federation (Singapore) also known as TaF.f
For this #48HoursChallenge@RobinsonsOrchard, two teams from TaF.f race against time to transform an empty showcase stationed outside the Robinsons Orchard, into a space that reflects the theme “Welcome to the Jungle” with their visual merchandising skills. Both teams use trends from Spring 2014 as a reference.
Here are the presentations by the two teams:
Team A (Team Edge)
Team B Retail Glamour (WINNING TEAM) (UPDATED APRIL 2014)
After intense deliberation, the members of the jury declared that the SingaPlural 2014 – 48 Hours Challenge @ Robinsons Orchard was won by the “Retail Glamour” team.
TEAM MEMBERS: Chee Sau Fen, Nikki Chua and Cary Cheng,
Inspiration: Welcome to the Jungle
In collaboration with Swarovski”,
Based on the three key concepts of “expedition, exploration and discovery”. The visual merchandising space featured a multi-faceted display inspired by an explorer and featured items, sourced from Robinsons and Swarovski that were reminiscent of mementoes from his journeys. Handmade embellishments and decorations complete the intricate setup, with members of the public invited to participate as well, by posing with a series of tribal masks embedded with Swarovski crystals.
The winning team was rewarded with a cash prize of S$4,800, sponsored by Robinsons.
The members of the jury for SingaPlural 2014 – 48 Hours Challenge @ Robinsons Orchard comprises of distinguished professionals – Daniel Boey, Fashion and Creative Director; Franz Kraatz, Managing Director, Robinsons; Helene Keech, Vice President Corporate Communication and Design Services, Swarovski, Paul Khor, Fashion Curator, Actually Pte Ltd as well as Andrew Pang, Co-Chairman of SingaPlural, Vice-Chairman of Design Development, SFIC and Managing Partner of Egg Creatives Pte Ltd.
(Additional pictures from SingaPlural 2014 – Organised by Singapore Furniture Industries Council)
Theme : Forest of Light at Robinsons Orchard on display until March 31.
This window display is a futuristic interpretation of the forest. The light tubes represent tree growth, while lighting up the walkway, they create light and shadow patterns of a forest. The installation aims to draw shoppers standing outside the window into the store with a motion sensor creating movements of light when someone passes by. As the bulbs light up, the details on the clothes become more obvious thus giving passersby a clearer view of the clothes on the dummies.
#HJGHER #RobinsonsOrchard #ForestOfLight
Theme: Re-Inventing the Basics on Level 2 of Robinsons Orchard
Works by 11 students from Nanyang Academy of Fine Arts students and alumni showcased at the Ladies Department on Level 2. These items target at the modern working women who possess confidence, have a clear vision of their future, bent of succeeding.
The reinvention of pop art through the revolutions in fashion, ideas and culture through the display of a firework of colours and comic strip inspirations.
#CREATIVEANS #pop #RobinsonsOrchard
Maison & Objet
Also at Robinsons Orchard is Maison & Objet display, a major trade fair for interior design based in Paris, France. This important European event for interior designers picks Singapore as its stop in Asia for the first time.