FASHION Audi Fashion Week 2014: Desigual Autumn/Winter 2014-2015 Collection

Audi Fashion Week 2014 - Desigual A/W 2014/15

Audi Fashion Week 2014 – Desigual A/W 2014/15 @ Ngee Ann City Civic Plaza on May 15, 20145

International fashion label Desigual presents its latest Autumn/Winter WHY? Collection at the Audi Fashion Festival on May 15 at Ngee Ann City Civic Plaza. MTV VJ Hanli Höfer dazzled the crowds as she led the team of models down catwalk in 53 new looks from the Desigual WHY? collection. The models woo-ed the audience as they teased and blew kisses to them while strutting down the catwalk. One even stopped to sit on the lap of one of the male audience, while another took a selfie with another.

During the finale Hanli Höfer and the models prance down the catwalk as they threw tiny heart-shaped cushions to the guests, creating yet another high at the show in true Desigual fashion.

An Excerpt from Desigual AW 2014-15 at AFF 2014.

About Desigual WHY? A/W 2014-15 Collection

It’s an invitation to be curious and to rediscover our surroundings and who we are. As you will see from a few of the pieces posted below that Desigual is unique, fun and lively. Take a pair of jeans for instance, a pair of jeans is not just a pair of jeans at Desigual. It has detailings at strategic locations that enliven the design and add character. Don’t you agree?

Theme: Comfortable and stylish Ethnic

Key pieces:

Harem pants and wide skirts with cuts that play with volume and shape and earthy shades like ochre and a mixture of black, greys and reds.

Intricate detailing makes bottoms like a pair of jeans uniquely Desigual

Intricate detailing makes bottoms like a pair of jeans for girls uniquely Desigual

Floral and sheer blouses matched with fitted jeans. Gauze and black&white will help to create a defined and effortless look.

Special Edition Clothes from Desigual A/W 2014-15

Special Edition Clothes from Desigual A/W 2014-15

Dresses and pinafore dresses are new to this collection and are available in various fabrics and colours.

Desigual Dresses from the Woman's Range

Desigual Dresses from the Woman’s Range


Even clothes for men is unique. Taking the blue shirt as an example (middle picture in top row), it has a play of the hue to give it a special touch.

Desigual Men's A/W 2014-15

Desigual Men’s A/W 2014-15

Desigual Bags

Desigual Bags

Desigual Baby's range A/W 2014-15

Desigual Baby’s range A/W 2014-15

Heeled Boots with Swarovski crystal detailing

Heeled Boots with Swarovski crystal detailing

FRONT ROW at the show:

The industry’s who’s who from well-known fashion choreographer Daniel Boey to local celebrities such as Wiltay, May (one-half of former MTV VJ duo May and Choi), Rebecca Tan and Stephanie Carrington, as well as models Fiona Fussi and Liv Lo.

Scent to finish the look:

“La Vida Es Chula” (Life is Cool) by Desigual latest exclusive fragrances Sex, Fun & Love! complete the Desigual A/W 2014-15 look.
Three authentic Essences of Desigual are complementary to create a new and passionate sensory experience.

SEX Warm, intense, provocative

Desigual Sex

Desigual Sex

Smells like…. you are floating in the air and ….

Key Note: Tuberose
Top Note: Soy, Red fruits, Rhubarb
Heart Note: Tuberose, Sambac Jasmine,
Grapefruit flowers
Base Notes: Musks, Vanilla, Woods
Perfumer: Daphne Bugey


Desigual Fun

Desigual Fun

Smells like…..laughter and…….

Key Note: Passion Fruit
Top Note: Cranberry, Nashi pear, White peach
Heart Note: Passion fruit, Violet, Peony
Bottom Note: Santal, Teak Woods
Perfumer Note: Christophe Raynaud


Desigual Love

Desigual Love

Smells like …..sweet kisses and…..

Key Note: Praline
Top Note: Cranberry, Black Currant
Heart Note: Grapefruit, Orange blossom, Benzoin
Bottom Note: Praline, Sandalwood, Tonka bean
Perfumer: Fabrice Pellegrin


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