New The Interior Businesses in Singapore are bound to rise to new heights with a new platform

The beauty of collaboration and growing businesses in the region is awesome.

MD of Goodrich and a member of the Advisory Panel explains the finer points of collaboration between like-minded business people in the interior industry

Chairman and CEO of Goodrich Global Chan Chong Beng explains the finer points of collaboration between like-minded business people in the interior industry at The ID Network

On November 6, 2015, Goodrich Global held a little party at Pure Interior to celebrate and present exclusive The Interior Design (ID) Network for business owners in the interior industry. As the saying goes, “no man is an island”, with this network, businesses can partner with other like-minded businessmen in the same industry to leverage on one another’s expertise and products.

This helps interior design companies in the Small Medium Enterprise (SME) trade to grow their business both locally and regionally.

This event also introduced the New Advisory Council Members of The ID Network. For details, please log onto www.theidnetwork.org.

To join The ID Network as a partner, email join@theidnetwork.org

At the event:

Jestine Chin , Managing Director of Pure Interior, co-hosted this event and shared her insights and experiences on curating; styling up a living space with accessories, furniture and lightings. Pure Interior showcases fine furniture, lush fabrics, rich wallpaper, ambient lights, personal artworks and accessories. They work with exclusive brands from Italy, Belgium, France and Portugal that are known for their fine workmanship. To feast your eyes on the selection of offerings from Pure Interior, please go to www.pureinterior.com.sg.

Jestine Chin explaining the finer points of curating

Jestine Chin explaining the finer points of curating

What the roving cameraman captured at Pure Interior

Dining room setting?

Dining room setting

Mirror and dining room

Mirror and dining room

Elegant containers like these help to keep the living area clutter-proof

Elegant containers like these help to keep the living area clutter-proof

Gorgeous chandelier standing lamp stands out against a Goodrich textured wallpaper

Gorgeous chandelier lamp stands out against a Goodrich textured wallpaper

Goodrich Global shared how wallcoverings can be paired off with fabrics. This event also showcased an assortment of European fabrics which were styled into throw pillows and accentuated with exquisite crystals from Swarovski Elements. A special scent was curated by Sensaura Global for the event venue.

Lush cushion with floral print complement those with stripes from Goodrich

Creating tropical charm at Pure Interior are lush cushion covers with floral print complementing those with stripes from Goodrich

Cushion covers decorated with Swarovski crystals and peacock feather print adds character to this luxuriously exquisite sofa at Pure Interior showroom

Cushions decorated with Swarovski crystals and peacock feather print add character to this luxuriously exquisite sofa at Pure Interior showroom

All accessories and furniture in this blog are available at Pure Interior at #01-01 Delta House. S159919. Tel 6334 9043.

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